According to research firm Runto Technology's analysis report, the online monitor sales market in China in 2023 showed a characteristic of trading volume for price, with an increase in shipments but a decrease in overall sales revenue. Specifically, the market exhibited the following characteristics:

1.Brand landscape

Stable leading brands, fierce competition in the middle and tail, and potential for deep cultivation for domestic high-end brands. In 2023, there were a total of 205 brands available in the online monitor market in China, with nearly 50 new entrants and approximately 20 brands exiting the market.

2.Gaming monitor market

21% increase in sales; penetration rate reaching 49%, an increase of 8 percentage points. Thanks to the lifting of pandemic control measures, the demand for gaming hotels and internet cafes, as well as the inclusion of esports in the Asian Games and various esports events and exhibitions such as ChinaJoy, have led to multiple positive factors. The online retail volume of gaming monitors reached 4.4 million units, a 21% increase compared to the previous year. The penetration rate of gaming monitors increased to 49%, a significant increase of 8 percentage points compared to 2022.

Esports has become an official event at the Hangzhou Asian Games

3.Display technologies

OLED and MiniLED grew by over 150% and 90% respectively. In the large and medium-sized OLED display market, OLED TVs continued to decline, while OLED monitors showed a growth trend. The online sales volume of OLED monitors grew by over 150% year-on-year. MiniLED monitors officially entered a rapid development phase, with online sales volume growing by over 90% year-on-year.

The 27" 240Hz OLED gaming monitor from Perfect Display 

4.Monitor Sizes

27-inch monitors accounted for 45% market share, while 24-inch monitors faced pressure. 27-inch monitors remained the mainstream size in the market, with a high online market share of 45%. The market share of 24-inch products was increasing, accounting for 35% of the online market, an increase of 7 percentage points compared to 2022.

5.Refresh rate and resolution

Significant growth in 165Hz and QHD, benefiting from esports. From the perspective of refresh rate and resolution, the major deployment direction in the monitor market in 2023 focused on 100Hz and 165Hz refresh rates, as well as QHD resolution. The market share of 165Hz (including 170Hz overclocking) accounted for approximately 26%, an 8 percentage point increase compared to the previous year. The market share of QHD was about 32%, a 3 percentage point increase compared to the previous year. The growth in these two areas mainly benefited from the upgrade in the esports market structure.

As one of China's top 10 professional display manufacturers, Perfect Display primarily shipped gaming monitors and PC monitors throughout the year, with gaming monitors accounting for 70% of shipments. The shipped gaming monitors mainly had refresh rates of 165Hz or higher. The company also introduced brand-new products, like OLED monitors, MiniLED monitors dual-screen monitors, etc. gaining favor from many professional buyers worldwide through major exhibitions such as Global Sources Spring and Autumn Electronics Shows, Dubai Gitex Electronics Exhibition, and Brazil ES Exhibition.

 The professional audience experienced immersive racing game with 49" ultrawide 5K2K gaming monitor