According to research firm RUNTO’s analysis, it is predicted that the online retail monitoring market for monitors in China will reach 9.13 million units in 2024, with a slight increase of 2% compared to the previous year.The overall market will have the following characteristics:

1.In terms of panel supply chain

Chinese LCD panel manufacturers will continue to hold a share of over 60%, while Korean manufacturers will focus on the OLED market. The price of OLED panels is expected to decrease significantly in 2024.

2. In terms of channels

With the diversification of communication methods, the proportion of emerging channels such as content seeding and live streaming platforms will increase. Emerging channels, such as Douyin(Tiktok), Kuaishou, and Pinduoduo(Temu), will account for over 10% of the Chinese monitor e-commerce market.

3.In terms of brands

Thanks to the low entry barriers and mature supply chains in mainland China, as well as the promising market prospects for gaming monitors and portable monitors, it is expected that there will still be many new brands entering the market in 2024. At the same time, small brands lacking competitiveness will be eliminated.

4. In terms of products

High resolution, high refresh rate, and fast response time are key drivers for the development of monitors. High refresh rate monitors will be widely used in high-performance monitors for professional design, daily office use, and other scenarios. More brands will layout 500Hz and above ultra-high refresh rate gaming monitors. In addition, Mini LED and OLED display technologies will also drive demand in the mid-to-high-end market. In terms of appearance, users' pursuit of experience and aesthetics is increasing, and features such as ultra-narrow bezels, adjustable height and rotation, and cool design elements will gradually become popular.

5.In terms of price

Low prices and high-end features are the dual trends in the market. The low-price strategy will still be effective in the short term, and it will continue to be the main theme of market development in 2024, following the trend in the panel market.

6.AI PC perspective

With the advent of the AI PC era, monitors are making breakthroughs in image quality, clarity, contrast, and driving productivity, collaboration, and creativity. In the future, monitors will not only be tools for information presentation but also key tools for improving work efficiency and creative expression.