TV Market Demand Side: This year, as the first major sports event year following the complete opening up post-pandemic, the European Championship and the Paris Olympics are set to commence in June. As the mainland is the center of the TV industry chain, factories need to start preparing materials for production by March at the latest, following the normal stocking cycle for event promotions. Additionally, the Red Sea crisis has led to increased risks in logistics efficiency for transportation to Europe, with longer transit times and rising freight costs. Shipping risks have also prompted brands to consider early stockpiling. Most importantly, the earthquake in Japan has led to a short-term shortage of COP material for polarizing film compensation films. Although panel manufacturers can compensate for the lack of COP through domestic materials and alternative structures, some companies are still affected, leading to supply in January not meeting expectations. Furthermore, with the implementation of panel manufacturers' annual maintenance plans in February, the rise in TV panel prices is imminent. Stimulated by the "price hike wave," brands are starting to increase their purchasing demand early due to considerations such as event promotions and shipping risks.

MNT Market Demand Side: Although February is traditionally an off-season, the demand for MNTs in the European and American markets in 2024 is expected to experience a slight recovery after hitting a low. Additionally, industry chain inventory levels have returned to healthy levels, and under the risk of disruption in the industry chain due to the Red Sea situation, some brands and OEMs have increased their purchasing volume to cope with the demand recovery and corresponding crises. Moreover, MNT products share production lines with TV products, leading to interlinked situations such as capacity allocation. The rise in TV panel prices will also affect the supply of MNTs, causing some brands and agents in the industry chain to increase their stockpiling plans. According to DISCIEN statistical data, the MNT brand shipment plan for Q1 2024 grew by 5% year-on-year.