TV Market Demand Side: Chaka chino, monga chochitika chachikulu chamasewera chaka chotsatira kutsegulidwa kwathunthu kwa mliri, Mpikisano waku Europe ndi Masewera a Olimpiki a Paris akuyenera kuyamba mu Juni.Popeza kumtunda ndiye likulu la makampani opanga ma TV, mafakitale akuyenera kuyamba kukonzekera zida zopanga pofika Marichi posachedwa, kutsatira njira yokhazikika yotsatsira zochitika.Kuphatikiza apo, zovuta za ku Nyanja Yofiira zapangitsa kuti pakhale chiwopsezo chokwera pamayendedwe opita ku Europe, ndi nthawi yayitali komanso kukwera mtengo kwa katundu.Kuopsa kwa kutumiza kwapangitsanso makampani kuti aganizire zosunga msanga.Chofunika kwambiri, chivomezi ku Japan chapangitsa kuti pakhale kuchepa kwakanthawi kochepa kwa zinthu za COP zopangira mafilimu olipira chipukuta misozi.Ngakhale opanga mapanelo amatha kubweza kusowa kwa COP pogwiritsa ntchito zida zapakhomo ndi zida zina, makampani ena amakhudzidwabe, zomwe zimapangitsa kuti mu Januwale asakwaniritse zomwe akuyembekezera.Kuphatikiza apo, pakukhazikitsidwa kwa mapulani apachaka a opanga mapulogalamu mu February, kukwera kwamitengo yamagulu a TV kuli pafupi.Chifukwa cholimbikitsidwa ndi "kukwera mitengo kwamitengo," ma brand ayamba kukulitsa kufunikira kwawo kogula mwachangu chifukwa choganizira monga kutsatsa zochitika komanso kuwopsa kwa kutumiza.

MNT Market Demand Side: Ngakhale February nthawi zambiri amakhala nyengo yopuma, kufunikira kwa MNTs m'misika yaku Europe ndi America mu 2024 akuyembekezeka kuchira pang'ono atatsika.Kuphatikiza apo, milingo yazinthu zamabizinesi yabwereranso pamlingo wathanzi, ndipo pachiwopsezo cha kusokonekera kwamakampani chifukwa cha nyengo ya Nyanja Yofiira, ma brand ena ndi ma OEM awonjezera kuchuluka kwawo kogula kuti athane ndi kubwezeretsedwako komanso zovuta zofananira.Kuphatikiza apo, zinthu za MNT zimagawana mizere yopanga ndi zinthu zapa TV, zomwe zimatsogolera kuzinthu zolumikizana monga kugawa mphamvu.Kukwera kwamitengo yamagulu a TV kudzakhudzanso kupezeka kwa MNTs, kupangitsa makampani ena ndi othandizira pamakampani kukulitsa mapulani awo osungira.Malinga ndi ziwerengero za DISCIEN, pulani yotumizira mtundu wa MNT ya Q1 2024 idakula ndi 5% pachaka.