Njengoko iYurophu yaqala ukungena kumjikelo wokuthotywa kwezinga lenzala, amandla ezoqoqosho ayomelela. Nangona izinga lenzala eNyakatho Melika lisekwinqanaba eliphezulu, ukungena ngokukhawuleza kobukrelekrele bokwenziwa kumashishini ahlukeneyo kuye kwaqhuba amashishini ukuba anciphise iindleko kunye nokunyusa ingeniso, kwaye umfutho wokubuyiselwa kwemfuno ye-B2B yorhwebo unyukile. Nangona imarike yasekhaya iqhube kakubi kakhulu kunokuba ibilindelekile phantsi kweempembelelo zezinto ezininzi, phantsi kwemvelaphi yemfuno enyukayo iyonke, isikali sokuthunyelwa kwebrendi sigcina ukukhula konyaka nonyaka. Ngokutsho kweDISCIEN "Ingxelo yeGlobal MNT Brand Shipping Monthly Data" izibalo, MNT brand ukuthunyelwa ngoMeyi 10.7M, up 7% ngonyaka ngonyaka.

Umzobo 1: Iyunithi yothutho yenyanga ye-MNT yeGlobal: M, %

Ngokwemarike yengingqi:

I-China: Ukuthunyelwa ngoMeyi kwakuyi-2.2M, phantsi kwe-19% ngonyaka. Kwiimarike zasekhaya, ezichatshazelwa kukusetyenziswa ngokucokisekileyo kunye nemfuno enqabileyo, isikali sokuthunyelwa saqhubeka sibonisa ukuhla konyaka ngonyaka. Nangona umnyhadala wokukhuthaza walo nyaka urhoxisile ukuthengiswa kwangaphambili kwaye wandisa ixesha lomsebenzi, ukusebenza kwemarike yeB2C kusengaphantsi kunoko bekulindelwe. Kwangaxeshanye, imfuno yecala leshishini ibuthathaka, amanye amashishini obugcisa kunye nabavelisi be-Intanethi baseneempawu zokudelwa, ukusebenza kwentengiso ye-B2B iyonke kwehlile, isiqingatha sesibini sonyaka kulindeleke ukuba sinikeze inkxaso ethile kwimarike ye-B2B ngokusebenzisa imiyalelo yesizwe ye-Xinchuang.

UMntla Melika: Ukuthunyelwa ngoMeyi 3.1M, ukwanda kwe-24%. Okwangoku, i-United States iphuhlisa ngamandla iteknoloji ye-AI, kwaye ikhuthaza ngokukhawuleza ukungena kwe-AI kuzo zonke iindlela zobomi, amandla oshishino aphezulu, abucala kunye notyalo-mali lweshishini kwi-AI yokuvelisa igcina ukukhula okukhawulezayo, kwaye imfuno yeshishini le-B2B iyaqhubeka nokunyuka. Nangona kunjalo, ngenxa yokusetyenziswa okunamandla kwabahlali be-23Q4 / 24Q1 kwimarike ye-B2C, imfuno ikhutshwe kwangaphambili, kwaye isigqi sokunciphisa inzala siye salibaziseka, kwaye ukukhula kokuthunyelwa kwempahla eNyakatho Melika kuye kwanciphisa.

EYurophu: Ukuthunyelwa kwe-2.5M ngoMeyi, ukwanda kwe-8%. Ukuchaphazeleka kungquzulwano olude kuLwandle oluBomvu, iindleko zokuthunyelwa kweempawu kunye nemijelo ukuya eYurophu ziye zanyuka, nto leyo eyakhokelela ngokungathanga ngqo ekukhuleni okumxinwa kubungakanani bokuthunyelwa. Nangona ukubuyiswa kweemarike zaseYurophu akulunganga njengaleyo yaseMntla Melika, kuthathelwa ingqalelo ukuba iYurophu sele inqumle inzala kanye ngoJuni kwaye kulindeleke ukuba iqhubeke nokucutha inzala, iya kuba negalelo kumandla ayo emarike ngokubanzi.

Umzobo 2: Ukuthunyelwa kwenyanga kwe-MNT ngommandla Iyunithi yokusebenza: M