Ngaphandle kwexesha elingekhoyo lokuthunyelwa kwempahla, ukuhanjiswa kwemveliso yehlabathi jikelele kubone ukunyuka okuncinci kwi-Q1, kunye nokuthunyelwa kwe-30.4 yezigidi zeeyunithi kunye nokunyuka konyaka-ngonyaka kwe-4%

Oku kubangelwe ikakhulu kukunqunyanyiswa kokunyuswa kwenzala kunye nokwehla kwexabiso lentengo kwimimandla yaseYurophu neMelika.Oku kukhokelele ekunyukeni okukhulu kutyalo-mali kwiinkampani zobuchwepheshe, nto leyo ekhokelele ekomelezeni okuphawulekayo kwemfuno kwimarike yeB2B.Kwangaxeshanye, izinto ezinje ngenkxaso karhulumente kubahlali, iimveliso ze-elektroniki ze-AI ezivuselela imfuno yabathengi, kunye nemincili yeNdebe yeHlabathi ye-Saudi Esports nazo zibe negalelo kwisantya esinamandla kwimarike ye-B2C.

Isantya sokukhula sivela ikakhulu kwimfuno eyongeziweyo yabahloli bemidlalo, ukufikelela kwi-6.3 yezigidi zeeyunithi kwi-Q1, ukunyuka konyaka-ngonyaka kwe-26%, kunye nenani lokuthunyelwa okupheleleyo linyuka ukusuka kwi-17% ukuya kwi-21%.

Ukusuka kwimbono yemarike yommandla, i-China ithumele iiyunithi ezizigidi ezi-4.4, ukwehla konyaka-ngonyaka ngama-39%.UMntla Melika wathumela ngenqanawa i-8.7 yezigidi zeeyunithi, ukunyuka konyaka-ngonyaka kwe-24%.IYurophu yathumela i-9.2 yezigidi zeeyunithi, ukunyuka konyaka-ngonyaka kwe-40%.

Enkosi kwirebound encomekayo kwiimakethi zaseYurophu nezaseMelika, ukusebenza kokujonga ukuthunyelwa kwebrendi kuzinzile kwikota yokuqala.Phakathi kwazo, izinga lokukhula kweemveliso ze-esports lalibaluleke kakhulu.Imakethi yentengiso ye-B2B eYurophu naseMelika kulindeleke ukuba iphinde ibuyele kulo nyaka, kwaye imarike ye-esports ye-B2C kulindeleke ukuba ibone umjikelo omtsha wokukhula oqhutywa yiminyhadala, okwenza umbono opheleleyo we-2024 womelele kunonyaka ophelileyo.

Nangona kunjalo, unikezelo lwangoku kunye nemfuno yokutsalwa kwemfazwe isakhula.Ngabavelisi bephaneli abasebenzisa izicwangciso zemveliso ezilawulwa yimfuno, amaxabiso ephaneli ayenyuka, kwaye ukwanda okubangelwa yindleko kukhokelela ekunyuseni okuhambelanayo kumaxabiso emveliso yokugqibela, enokuthi yenzakalisa imfuno yemarike.