Ngokweenkcukacha-manani ezivela kwiziko lophando le-DISCIEN, ukuthunyelwa kwe-MNT OEM yehlabathi jikelele kuye kwafikelela kwi-49.8 yezigidi zeeyunithi ngo-24H1, kubhaliswa ukukhula konyaka-ngonyaka nge-4%. Ngokubhekiselele kwintsebenzo yekota, iiyunithi ze-26.1 yezigidi zathunyelwa kwi-Q2, ithumela i-marginal year-on-year ukwanda kwe-1%. Enkosi ekufumaneni kwakhona okuphakathi kwemfuno yorhwebo eYurophu nase-United States kwisiqingatha sokuqala sonyaka, kunye nempembelelo yeNdebe yeHlabathi ye-e-sports yaseSaudi kwimfuno yentengiso ye-e-sports yehlabathi, ilawule ukomelela ngamandla kuhlumo oluzinzileyo lwekhonkco leshishini le-MNT.

Kwisiqingatha sokuqala sonyaka, isikali se-OEM sigcine ukukhula ngokubanzi. Nangona kunjalo, ngokubhekiselele ekusebenzeni kwekota, ukukhula okuphambili kwakugxininiswe kwinqanaba le-Q1, ngelixa izinga lokukhula liyancipha kwi-Q2. Kwelinye icala, ukunyuka kwamaxabiso ephaneli kubangele ukuba kuthengwe ngobuchule ziibrendi, kuqhube ukunyuka kokuthunyelwa kwempahla ephakathi nendawo ephezulu yekhonkco loshishino.

Kwelinye icala, njengoko iimfuno zokuthengwa kwebrendi ziye zaya phambili nangenxa yempembelelo yeemeko zokuthumela ngenqanawa, uluhlu lwempahla oluqokelelweyo kwiitshaneli luye lwanyuka, kunye nezimo zokuthenga eziya kulandela ngokufanelekileyo ziya kuthi ziguquke ngokufanelekileyo.

Ukungena kwisiqingatha sesibini sonyaka, ukusebenza kweemarike zaphesheya kuhlala kufanelekile ukulindela. Okokuqala, ulwandiso lwemali kunye nemigaqo-nkqubo yokuveliswa kwezinto ezintsha zobuchwepheshe ukuqhubela phambili ukukhula koqoqosho e-United States zisaza kuzingisa unyaka wonke. Okwesibini, ukuthotywa kweqondo lenzala eYurophu kuphunyeziwe, kwaye imeko yezoqoqosho iyonke ihamba kakuhle. Kwakhona, njengoko ixesha liqhubela phambili kwixesha lokugcinwa kwe "Black Friday" kunye ne "Double Eleven", iminyhadala yentengiso yaphesheya ilindelwe kakhulu. Ukujonga kwisiganeko "618", ukusebenza kweemarike zasekhaya kubone ukuhla okuncinci, kwaye kusekho amathuba ekupheleni komthengi kwisiqingatha sesibini sonyaka.

Ngokungena kukaHarris kunyulo lukamongameli wase-US, kukho kwakhona ukungaqiniseki malunga nemeko yorhwebo yase-US-China. Kodwa nokuba ngubani onyulwe ekugqibeleni, kuqikelelwa ukuba imigaqo-nkqubo ekujoliswe kuyo iya kwamkelwa kwikhonkco lobonelelo lwaseTshayina. Kwiziphelo zefektri, nokuba ukucwangciswa komthamo wemveliso yaphesheya kolwandle kubanzi kuya kuba nefuthe kwisikhundla sepateni ye-OEM yexesha elizayo.