Icala leMbango yeMarike yeTV: Kulo nyaka, njengonyaka wokuqala womsitho wezemidlalo olandela ukuvulwa ngokupheleleyo emva kobhubhane, ubuNtshatsheli baseYurophu kunye neeOlimpiki zaseParis zimiselwe ukuqalisa ngoJuni.Njengoko ilizwe lisisazulu sekhonkco loshishino lweTV, iifektri kufuneka ziqalise ukulungiselela imathiriyeli yokuvelisa ngoMatshi mva nje, kulandela umjikelo oqhelekileyo wokugcinwa kwempahla kunyuso lomnyhadala.Ukongeza, intlekele yoLwandle oluBomvu ikhokelele ekonyukeni kwemingcipheko ekusebenzeni ngokufanelekileyo kothutho oluya eYurophu, ngamaxesha ohambo olude kunye nokunyuka kweendleko zothutho.Imingcipheko yokuthumela ngenqanawe iye yabangela ukuba iibhrendi ziqwalasele ukugcinwa kwempahla kwangethuba.Okona kubaluleke kakhulu, inyikima eJapan ikhokelele ekunqongophelweni kwexesha elifutshane lezinto ze-COP zokubonisa iifilimu zembuyekezo yefilimu.Nangona abavelisi bephaneli banokuhlawulela ukungabikho kwe-COP ngokusebenzisa izinto zasekhaya kunye nezakhiwo ezizezinye, ezinye iinkampani zisachaphazeleka, okukhokelela ekuboneleleni ngoJanuwari kungahlangabezani nokulindela.Ngaphezu koko, ngokuphunyezwa kwezicwangciso zonyaka zokugcinwa kwabenzi bephaneli ngoFebruwari, ukunyuka kwamaxabiso ephaneli yeTV kusondele.Ivuselelwe “liza lokunyuka kwamaxabiso,” iibrendi ziqala ukonyusa imfuno yazo yokuthenga kwangoko ngenxa yoqwalaselo olufana nonyuselo lweminyhadala kunye nemingcipheko yokuthumela ngenqanawa.

Icala leMNT yeMfuneko yeMarike: Nangona uFebruwari ngokwesiko ilixesha elingekhoyo, imfuno ye-MNTs kwiimarike zaseYurophu naseMelika ngo-2024 kulindeleke ukuba zifumana ukuchacha okuncinci emva kokubetha okuphantsi.Ukongezelela, amanqanaba e-inventory ye-industry chain abuyele kumanqanaba aphilileyo, kwaye phantsi komngcipheko wokuphazamiseka kwikhonkco loshishino ngenxa yemeko yoLwandle oluBomvu, ezinye ii-brand kunye ne-OEMs zonyuse umthamo wazo wokuthenga ukuze zijamelane nokubuyiselwa kwemfuno kunye neentlekele ezihambelanayo.Ngapha koko, iimveliso ze-MNT zabelana ngemigca yemveliso kunye neemveliso zeTV, ezikhokelela kwiimeko ezinxibeleleneyo ezinjengokwabiwa komthamo.Ukunyuka kwamaxabiso ephaneli yeTV kuya kuchaphazela unikezelo lwe-MNTs, okubangela ukuba ezinye iimpawu kunye neearhente kwikhonkco leshishini lonyuse izicwangciso zabo zokugcina.Ngokutsho kwedatha yezibalo ze-DISCIEN, isicwangciso sokuthunyelwa kwe-brand ye-MNT ye-Q1 2024 ikhule nge-5% ngonyaka.