Njengoba iYurophu iqala ukungena emjikelezweni wokwehliswa kwezinga lenzalo, ubungqabavu bezomnotho buphelele baqina. Nakuba izinga lenzalo eNyakatho Melika lisesezingeni eliphezulu, ukungena ngokushesha kobuhlakani bokwenziwa ezimbonini ezihlukahlukene kuye kwaqhubeza amabhizinisi ukuba ehlise izindleko futhi andise imali engenayo, futhi umfutho wokubuyiselwa kwesidingo sezohwebo se-B2B unyukile. Nakuba imakethe yasekhaya yenze kabi kakhulu kunalokho obekulindelwe ngaphansi kwethonya lezici eziningi, ngaphansi kwesizinda sesidingo esikhulayo sisonke, isikali sokuthunyelwa kwemikhiqizo sisawugcina umkhuba wokukhula unyaka nonyaka. Ngokwezibalo ze-DISCIEN "Global MNT Brand Shipment Monthly Data Report", ukuthunyelwa komkhiqizo we-MNT ngoMeyi 10.7M, kwenyuke ngo-7% unyaka nonyaka.

Umfanekiso 1: Iyunithi yokuthunyelwa yanyanga zonke ye-Global MNT: M, %

Ngokuya ngemakethe yesifunda:

I-China: Ukuthunyelwa ngoMeyi bekuyi-2.2M, kwehle ngo-19% unyaka nonyaka. Emakethe yasekhaya, ethintekile ukusetshenziswa okucophelelayo kanye nesidingo esivilaphayo, isikali sokuthunyelwa saqhubeka nokubonisa ukwehla konyaka nonyaka. Nakuba ifestivali yokuphromotha yalo nyaka ikhansele ukuthengiswa kwangaphambili futhi yandisa isikhathi somsebenzi, ukusebenza kwemakethe ye-B2C kusekuncane kunalokho obekulindelwe. Ngasikhathi sinye, isidingo sohlangothi lwebhizinisi sibuthakathaka, amanye amabhizinisi ezobuchwepheshe nabakhiqizi be-inthanethi basenezimpawu zokudilizwa, ukusebenza kwemakethe yezohwebo ye-B2B kunciphile, ingxenye yesibili yonyaka kulindeleke ukuthi inikeze ukusekelwa okuthile emakethe ye-B2B ngokusebenzisa imiyalo kazwelonke ye-Xinchuang.

ENyakatho Melika: Ukuthunyelwa ngoMeyi 3.1M, ukwanda kwama-24%. Njengamanje, i-United States ithuthukisa ngamandla ubuchwepheshe be-AI, futhi ikhuthaza ngokushesha ukungena kwe-AI kuzo zonke izigaba zokuphila, amandla ebhizinisi aphakeme, ukutshalwa kwezimali kwangasese kanye nebhizinisi ekukhiqizeni i-AI kugcina inkambiso yokukhula ngokushesha, futhi isidingo sebhizinisi le-B2B siyaqhubeka nokukhuphuka. Kodwa-ke, ngenxa yokusetshenziswa okunamandla kwezakhamizi ezingama-23Q4/24Q1 emakethe ye-B2C, isidingo sikhishwe kusenesikhathi, futhi isigqi sokuncishiswa kwezinga lenzalo sibambezelekile, futhi ukukhula kokuthunyelwa kwempahla eNyakatho Melika kwehlile.

I-Europe: Ukuthunyelwa kwe-2.5M ngoMeyi, ukwanda kwe-8%. Ethintwe ukungqubuzana okude oLwandle Olubomvu, izindleko zokuthunyelwa kwemikhiqizo neziteshi eYurophu ziye zakhuphuka, okuholele ngokungaqondile ekukhuleni okuncane kobukhulu bokuthunyelwa. Nakuba ukululama kwemakethe yaseYurophu kungekuhle njengaseNyakatho Melika, uma kucatshangelwa ukuthi i-Europe isivele yehlise amanani enzalo kanye ngo-June futhi kulindeleke ukuthi iqhubeke nokunciphisa inzalo, izofaka isandla ekuqineni kwayo yonke imakethe.

Umfanekiso 2: Ukuthunyelwa kwanyanga zonke kwe-MNT ngesifunda Iyunithi yokusebenza: M