Ngo-2024, imakethe yokubonisa umhlaba kancane kancane iphuma emgodini, ivula umjikelezo omusha wokuthuthukiswa kwemakethe, futhi kulindeleke ukuthi isikali sokuthunyelwa kwemakethe yomhlaba wonke sizosimama kancane kulo nyaka. Imakethe yaseChina ezimele yokubonisa inikeze "ikhadi lombiko" elikhanyayo emakethe engxenyeni yokuqala yonyaka odlule, kodwa futhi yaphusha le ngxenye yemakethe ngezinga eliphezulu, yabeka isisekelo sokukhula kancane kwemakethe kulo nyaka. Ngesikhathi esifanayo, imvelo yemakethe yasekhaya yaseShayina iyaqhubeka nokubhekana nezinselelo eziningi, futhi umqondo wabathengi ngokuvamile uvame ukuba onengqondo futhi ulondoloze. Njengoba kubekwe phezulu ezindlekweni ezikhuphukayo kanye nomfutho okhuphukile wevolumu yangaphakathi, ukusebenza kwemakethe ezimele yaseShayina endaweni yokukhangisa kubalulekile.

Esikhathini sika-"6.18" sika-2024 (5.20 - 6.18), idatha ye-Sigmaintell ibonisa ukuthi isikali sokuthengisa semakethe ye-inthanethi eboniswayo ezimele yase-China singamayunithi angama-940,000 (Jingdong + Tmall), okukhuphuke cishe ngo-4.6%. Ukukhula kwemakethe ye-inthanethi yaseChina kulo nyaka ikakhulukazi kuvela ekuthuthukisweni kwezicaciso zokubonisa izinga eliphezulu lokuvuselela kanye nokungena kwemakethe yamahhovisi. Ngokubuka, ama-80% amamodeli ashisayo aku-inthanethi angama-monitor aphezulu okuvuselela, okucaciswa kwawo okujwayelekile kulo nyaka kungu-180Hz.

Ngesikhathi esifanayo soshintsho olusheshayo ekucacisweni komkhiqizo, ukwanda okusheshayo kwemikhiqizo yasekhaya emele "indawo" ibe amandla amasha ashukumisa iphethini yomkhiqizo. I bendabuko main brand isu umehluko, kukhona ukugcina umthamo, ukwandisa umugqa umkhiqizo, ngcono abadlali intengo umkhiqizo ukuncintisana; Kukhona nabadlali abathatha inzuzo njengesikhalo esikhulu, banciphise ukuthengisa, kodwa bathole ukusebenza okungcono kakhulu kokuthengisa.

Ngaphansi kwesizinda sokungakhuphuki kwesidingo esisobala emakethe ekhombisayo yaseShayina, bonke abakhiqizi bemishini bakhombisile amakhono abo, izinga levolumu yangaphakathi liyaqhubeka nokukhuphuka, kanye nesivinini sokucaciswa komkhiqizo ngokuthuthuka kwezinga lokuvuselela njengoba ingqikithi isheshise kakhulu, futhi imakethe ibhekene nengozi "yokufuna imali engaphezulu kwezindleko kanye nokushoda kwemali eyengeziwe". Ngaso leso sikhathi, ngaphansi kwethonya lokungabi bikho kwentuthuko ephawulekayo empilweni yezenhlalo nezomnotho, ukwehla kokusetshenziswa kwempahla sekuyindlela entsha.

Lo mkhuba weqe ukuphishekela kwabasebenzisi kokubonisa ukuthuthukiswa kwepharamitha, okwenza imakethe yokudayisa yase-China ibonise "ukucwila kwemakethe" okuqhubekayo kanye nezici "zevolumu nokuhlukana kwentengo". Ngokulandelayo, amabhrendi abhekana nokukhetha okunzima ezindabeni ezintathu zezindleko, intengo kanye nekhwalithi, futhi akhulise ingozi "yemali embi exosha imali enhle" emakethe. Lolu chungechunge lwezinkinga ezingaba khona lusaqukethwe ekukhuleni kwezimakethe ezinkulu ezingama-618 kulo nyaka, sidinga ukuqaphela ukubheka ubungozi bemakethe ngemuva kwesikali sokusebenza okuhle kakhulu.