Naphezu kokuba senkathini evamile yokuthunyelwa kwempahla, ukuthunyelwa kokuqapha umkhiqizo womhlaba wonke kusabone ukunyuka okuncane ku-Q1, nokuthunyelwa kwamayunithi ayizigidi ezingu-30.4 kanye nokwenyuka konyaka ngo-4%

Lokhu kwakubangelwa ikakhulukazi ukumiswa kokwenyuka kwezinga lenzalo kanye nokwehla kwamandla emali ezifundeni zaseYurophu naseMelika.Lokhu kuholele ekwenyukeni okukhulu kokutshalwa kwezimali ezinkampanini zobuchwepheshe, okuholele ekuqinisweni okuphawulekayo kwesidingo emakethe ye-B2B.Ngaso leso sikhathi, izinto ezifana noxhaso lukahulumeni ezakhamuzini, imikhiqizo ye-elekthronikhi ye-AI ekhuthaza ukufunwa kwabathengi, kanye nesasasa leNdebe Yomhlaba ye-Saudi Esports nakho kube nomthelela ekukhuleni okuqinile emakethe ye-B2C.

Umfutho wokukhula uqhamuke ekwenyukeni kwesidingo sabaqaphi bemidlalo, okufinyelele kumayunithi ayizigidi eziyisi-6.3 ku-Q1, ukukhuphuka konyaka nonyaka ngama-26%, kanye nenani lempahla ephelele ekhuphuka isuka ku-17% yaya ku-21%.

Ngokombono wemakethe yesifunda, i-China ithumele amayunithi ayizigidi ezi-4.4, ukwehla konyaka ngonyaka ngama-39%.INyakatho Melika ithumele amayunithi ayizigidi eziyi-8.7, okuwukunyuka konyaka ngama-24%.I-Europe ithumele amayunithi ayizigidi eziyi-9.2, okuwukukhuphuka konyaka ngama-40%.

Ngenxa ye-rebound evumayo ezimakethe zaseYurophu nezaseMelika, ukusebenza kwe-monitor brand ukuthunyelwa kuzinzile kwikota yokuqala.Phakathi kwazo, izinga lokukhula kwemikhiqizo ye-esports lalibaluleke kakhulu.Imakethe yezohwebo ye-B2B eYurophu naseMelika kulindeleke ukuthi ilulame kulo nyaka, kanti imakethe ye-esports B2C kulindeleke ukuthi ibone umjikelezo omusha wokukhula oqhutshwa imicimbi, okwenza umbono wonke ka-2024 uqine kunonyaka odlule.

Kodwa-ke, ukudonswa kwempi kwamanje kanye nesidingo kusakhula.Njengoba abakhiqizi bephaneli besebenzisa amasu okukhiqiza alawulwa isidingo, amanani ephaneli ayakhuphuka, futhi ukwanda okuwumphumela wezindleko kuholela ekwenyukeni okuvunyelanisiwe kwezintengo zomkhiqizo wokugcina, okungase kulimaze isidingo semakethe.